SHROOMLY Essence
Build a premium, otherworldly brand identity that elevates functional mushroom products beyond the typical wellness category — positioning SHROOMLY as a mystical ritual rather than just another supplement.
Complete brand identity and packaging design for SHROOMLY, a wellness brand specializing in nootropic mushroom-based products including mushroom coffee, extract gummies, and functional supplements featuring Lion's Mane, Reishi, Cordyceps and Chaga. The system spans logo design, label design across the entire product line, and lifestyle product photography direction.
Crafted an ornate emblem inspired by alchemical apothecary aesthetics, blending a hand-drawn mushroom illustration with celestial details, gold filigree and a refined gothic wordmark. Paired a deep forest-black palette with antique gold accents to convey purity, potency and ceremony. The label system was designed to scale consistently across coffee bags, gummy jars and capsule bottles while keeping each product instantly recognizable on shelf.
Packaging
Mockups
Next Level Motors
